“Luxury starts where functionality ends and where the true value is personal and so has no price or reason”. -Marcel Wanders
William Benson is a shining example of transferring career skills into entrepreneurial endeavors. His corporate financial background gave him the legs he needed to navigate his brand prosperously through the high-end liquor industry. Benson held the title of Senior Manager at Tyche Capital. Tyche Capital is “a venture capital firm that focuses on investments in early and early growth stage companies with disruptive technologies”.William Benson gained financial strategy tools by way of managing a myriad of clients which included Fortune 500 companies and emerging technology firms. His affluent clientele did not discourage him from working with start-up media companies as well.
William Benson is the founder of Benson and Benson, “a multi-national Consulting firm & Real Estate Investment Group, who specializes in developing and actualizing Real Estate investment strategies”. These two different worlds gave Benson the fiscal tactics he needed to successfully launch and sustain “Billionaire Row”. “Billionaire Row” is a “global luxury brand which designs, develops, and markets luxury goods for the modern trendsetting and affluent customer”. If his products resemble the fluidity of his website then there is no doubt in my mind why he keeps such an opulent patronage. The silky representation used to showcase his Brut Rose Champagne and Brandy Cuvee XO, sets the tone for purchase purpose. Each product details ingredients, describes their scent and taste for connoisseurs, explains the best food pairing options, and includes a cocktail recipe for those who’d prefer a mixed drink (brandy).
“We are suggesting a new kind of opulence, of intelligent indulgence over blind gluttony”. -Naeem Khan
William Benson’s philanthropy is just as impactful as his global luxury brand. Accompanied by his consulting services, Benson is a board member of Unspoken Smile. This New York based, non-governmental organization specializes in free dental care for children worldwide. In 2016, “Billionaire Row” launched their company by way of Gabrielle’s Angel Ball Foundation. This event, orchestrated by her mother Denise Rich, commemorates the successful life of Gabrielle Angel who lost her fight with cancer. Industry elites poured out a total of $3.7 million for this cause. William Benson’s initial alignment with a charitable organization pushed the positive intention of his company. By 2017, “Billionaire Row” was recognized at the Unite4:Humanity award ceremony and gala.
“Billionaire Row” is a beautiful representation of Black opulence. William Benson is breaking through a stigma and giving a blueprint for young entrepreneurs of color to prosper.